Client : Levi’s Paris

Creative Director & Designer : Axel Banal

Photographer: Axel Banal

Agency: LeSav0n

“We can change” is a personal take on the “Buy, Better, Wear Longer” campaign of Levi’s from 2021

“Buy Better, Wear Longer” is meant to evoke a sustainable future where companies and consumers around the world come together to rethink fashion. And Levi’s® offers the kinds of products that are there with you for the long haul. “You experience the difference when you have jeans that have been through it all with you, or when you go thrifting for second-hand jeans. A pair of Levi’s® holds up better and holds its value longer,” said Paul Dillinger, vice president of Product Innovation. “It’s both a physical and an emotional durability that we strive to offer consumers by investing in quality and designing for lasting value.”